Boardwalk Marketing

Does your customer need a specific color for his design? We can help. We will custom mix most any color using formulas provided by our ink manufacturers. We mix inks using ink “bases” and “pigments”, utilizing a gram scale that measures to 1/10th of a gram precision. Have you ever seen the paint mixing system at your local Home Depot? You get the idea. Best of all, we do not charge for custom color matching. If you need a color, we will match it.

Our list of colors that we have “in stock” grows almost daily. It is quite likely that we have your color on the shelf already. But don’t worry. If we don’t, we’ll mix it for you – at no charge.

If you’d like a list of our in-stock colors, please send us an e-mail and we’ll send it along to you.

Color Accuracy

Plastisol inks that are designed to be printed on basic fabrics – 50/50, 100% cotton (most t-shirts and sweatshirts), etc. – can be mixed using very precise formulas and are very accurate “in the bucket.” Meaning, when we mix the ink and hold up our Pantone Book to the ink “in the bucket,” it is a very, very close, if not perfect, match.

However, how the ink looks “in the bucket” is not the issue. What matters is will the color be accurate on the garment. One factor to consider when comparing the printed ink to the PMS book is whether or not to use the Uncoated or the Coated section. We recommend using the Pantone Coated section, even though, when printed, the colors don’t (and shouldn’t) have a glossy (or coated) look. By the same token, the Uncoated section isn’t accurate either, since the inks do not have the dull appearance of the Uncoated section. Use the Coated section when specifying colors.

The most important factors that affect color accuracy on the printed garment are the color of the garment itself and whether or not the ink is printed directly on the garment or on an underprint. Most Plastisol inks are opaque, or at the very least, semi-opaque. There is a sufficient amount of pigment used to give the colors vibrancy when printed – especially on white and light colored garments. However, when printing lighter colored inks on darker colored garments, the color vibrancy, and therefore, the accuracy is significantly diminished. Because of this reality, we have to employ the use of an “underprint” to help give the lighter color inks a neutral base so they can stand out on darker garments.

Printing on an underprint does not guarantee that the color will be a perfect match. It is certainly close, but we cannot guarantee a perfect match. If your customer requires this level of color matching, please call our office for more information.

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